Here are a few of the things I've found are important to success as a fly shop when it comes to becoming a go-to destination for fly tying materials.
As owner of Schultz Outfitters Fly Shop & Guide Service and a long-time fly tyer, I've learned some things along the way to keep even the most discerning fly tying customers happy and coming back to the shop.
There's plenty to stoke customers' imaginations for new fly designs, and for shop owners, it presents some of the best opportunities in the shop for cross-selling.
We reached out to several owners of iconic fly shops in the United States to learn and share some of the things they do to boost their fly tying sales.
Here's how to run a successful fly tying event (or a series of events) to keep your customer engagement going in the off-season.
